Stable app.
Revenue hasn't caught up.
You have users. The app runs. The problem now is conversion, retention, and monetization — and those are engineering problems as much as product ones. Paywalls, onboarding flows, and A/B testing all require code — and code requires a stable system to modify.
- Users arrive but don't convert to paid
- Paywall placement or copy untested
- Onboarding drop-off high and untracked
- Free-to-paid flow has friction you can't see
- D7 and D30 retention declining
- No re-engagement flow in place
- Push notifications untested or off
- Revenue plateau despite growing installs
Growth stalls when the app was built to ship, not to convert. Onboarding optimized for demo day. Paywalls placed by intuition rather than funnel data. Retention mechanics planned but never implemented. Each of these is fixable — but fixing them requires clean, modifiable code. If your system is in a Broken or Unstable state, start there first. Growth work built on an unstable foundation will be undone by the instability underneath it.
Instrument the existing onboarding flow. Identify drop-off points with precision. Redesign and implement against measurable conversion goals.
Review current paywall placement, copy, and pricing architecture. Implement A/B testing infrastructure. Iterate against real conversion data.
Push notification strategy and implementation. Re-engagement flows. Habit mechanics tied to your core use case — not generic engagement patterns.
Event tracking that gives actual funnel insight — from first open to subscription renewal. You see where users drop and why.
Conversion rates tracked before and after. Paywall variants tested with real data. Onboarding completion improved against a baseline you can measure.
All work pushed to your repo, delivered as a TestFlight build, released to the App Store. Completed with a report on what changed and the recommended next sprint focus.
into revenue.
Book a scoping call. We define exactly what to fix in two weeks and what outcome to measure it against.
Book a Scoping Call